Syllabus:
- Specialty coffee: what is it, and what is its purpose
- Coffee in the world
- Species, varieties and trends
- The problem of sustainability
- Types of processing and their impact on taste
- Basic roasting technology: its sensory impact
- Main sensory defects in coffee
- Blends versus origins: myths and realities
- Blend Design: Basic Theory
- Blend standardization: the volume problem
- How to design the flavor of my coffee creating unique experiences
- How to sell "fancy" coffee
- Closing the virtuous circle
- How to detect areas for opportunity in business operations
- Solving specific problems and creating experiences
- Theoretical-practical exam